Model Release & Likeness License Agreement

Last updated: February 2026

Agreement Version: 1.0

This is a legally binding agreement. By signing below or clicking "I Accept" during onboarding, you are entering into a contract with CastProof Inc. We strongly recommend that you review this agreement carefully and consult with an attorney if you have questions.

1. Parties

This Model Release & Likeness License Agreement ("Agreement") is entered into between:

  • CastProof Inc. ("Platform", "we", "us"), a Delaware corporation operating the CastProof marketplace at castproof.com
  • You ("Model", "you", "your"), the individual registering as a Model on the Platform

2. Definitions

  • "Likeness" means your facial features, body appearance, voice, mannerisms, and any other attributes that identify you as a unique individual.
  • "Digital Replica" means an AI-generated representation of your Likeness created using machine learning models trained on your Likeness Assets.
  • "Likeness Assets" means the photographs, videos, voice recordings, and consent videos you upload to the Platform.
  • "AI Training" means the process of using your Likeness Assets to create or fine-tune machine learning models capable of generating your Digital Replica.
  • "Generated Content" means any video, image, or audio output created using your Digital Replica through the Platform.
  • "Usage Request" means a Creator's formal request to generate content using your Digital Replica, specifying the purpose, scope, distribution channels, territory, and duration.
  • "Creator" means a registered user of the Platform who creates content using Digital Replicas.

3. Grant of Rights

3.1 Limited License

You grant CastProof a limited, non-exclusive, revocable license to:

  1. Store and process your Likeness Assets on secure servers and with authorized AI vendor sub-processors
  2. Use your Likeness Assets to train AI models that can generate your Digital Replica
  3. Generate content featuring your Digital Replica solely in response to Usage Requests that you have explicitly approved
  4. Display preview thumbnails and sample content on the Platform marketplace to attract potential Creators

3.2 Specific Permitted Uses (California AB 2602 Compliance)

In compliance with California Civil Code Section 942.4 (AB 2602), the following is a reasonably specific description of the intended uses of your Digital Replica:

  • Commercial Advertising: Video and image content for product advertisements, brand promotions, and marketing campaigns
  • Corporate Communications: Internal and external corporate videos, training materials, and presentations
  • Social Media Content: Short-form and long-form content for social media platforms including but not limited to TikTok, Instagram, YouTube, and LinkedIn
  • Educational Content: Instructional videos, tutorials, and e-learning materials
  • Entertainment: Creative content, short films, and promotional trailers

Each specific use must be described in the Usage Request and approved by you before generation. Uses outside the categories above require separate written consent.

3.3 Prohibited Uses

Under no circumstances may your Digital Replica be used for:

  • Sexually explicit or pornographic content
  • Political campaign materials, endorsements, or propaganda
  • Content that promotes violence, hatred, or discrimination
  • Fraudulent, deceptive, or misleading representations
  • Content implying your personal endorsement of any product, service, or viewpoint without your explicit written consent
  • Content involving or targeting minors
  • Any purpose prohibited by applicable law

4.1 Per-Request Approval

You will receive a notification for every Usage Request submitted by a Creator. Each request will include:

  • The Creator's identity and profile
  • A description of the intended use
  • The scope of distribution (channels, territory, duration)
  • Whether the use is exclusive or non-exclusive
  • The compensation amount

You must explicitly approve each Usage Request before any content is generated. Silence or inaction does not constitute approval.

4.2 Restrictions

You may set restrictions on your profile at any time, including:

  • Prohibited content categories (e.g., no alcohol, no political content)
  • Blocked creators
  • Territory restrictions
  • Exclusivity preferences

5. Compensation

  1. You set your own rates via your Rate Card on the Platform.
  2. CastProof retains a 30% platform fee on all earnings. You receive 70% of the licensing fee for each approved Usage Request.
  3. Payouts are processed through Stripe Connect, subject to a hold period of 14-30 days for dispute resolution.
  4. The minimum payout threshold is $50.00 USD. Payouts are initiated weekly.
  5. You are responsible for all applicable taxes on your earnings.

6. AI Vendor Sub-Processors

Your Likeness Assets may be shared with the following AI vendor sub-processors for the purpose of training and generating your Digital Replica:

VendorPurposeData Shared
Tavus Inc.Video replica creationConsent video, headshots
HeyGen Inc.Video avatar generationHeadshots, reference video
ElevenLabs Inc.Voice cloningVoice samples, consent video
Google (Veo)Video generationText prompts, reference images
OpenAI (Sora)Video generationText prompts, reference images

CastProof maintains Data Processing Agreements with each vendor. See our Data Processing Agreement for details.

7. Revocation & Termination

7.1 Right to Revoke

You may revoke this Agreement at any time by:

  • Deactivating your Model profile through your account settings
  • Sending written notice to legal@castproof.com

7.2 Effect of Revocation

Upon revocation:

  • No new Usage Requests will be accepted for your Digital Replica
  • All AI models trained on your Likeness will be permanently deleted within 30 days
  • Previously approved and paid-for content may continue to be used by Creators for the remainder of the approved license term
  • You will receive all pending payouts for previously approved work

7.3 Takedown Rights

You may request the takedown of any content featuring your Digital Replica at any time through the Platform's in-app takedown flow or by contacting dmca@castproof.com. CastProof will process takedown requests within 48 hours in accordance with the TAKE IT DOWN Act.

8. Representations & Warranties

You represent and warrant that:

  1. You are at least 18 years of age
  2. You have the legal right to license your Likeness
  3. Your Likeness Assets accurately represent your appearance
  4. You are not subject to any exclusive arrangement that would prevent you from entering this Agreement
  5. You have completed Stripe Identity verification confirming your identity

9. Data Retention & Deletion

  1. Likeness Assets are stored on encrypted, access-controlled servers
  2. AI training data and model weights are stored with the applicable AI vendor sub-processor
  3. Upon account deletion or consent revocation, all Likeness Assets and AI model data will be permanently deleted within 30 days
  4. Audit logs and license records are retained for 7 years for legal compliance
  5. See our Biometric Data Consent for additional details on biometric data handling

10. Limitation of Liability

CastProof's total aggregate liability under this Agreement shall not exceed the total fees paid to you through the Platform in the twelve (12) months preceding the claim. CastProof shall not be liable for any indirect, incidental, special, consequential, or punitive damages.

11. Indemnification

CastProof agrees to indemnify and hold you harmless from any claims arising from unauthorized use of your Digital Replica beyond the scope approved by you, provided such unauthorized use was caused by a failure of the Platform's controls rather than Creator misconduct.

12. Governing Law & Dispute Resolution

This Agreement shall be governed by the laws of the State of Delaware. Any disputes shall be resolved through binding arbitration administered by the American Arbitration Association in accordance with its Commercial Arbitration Rules. The arbitration shall take place in Wilmington, Delaware, or remotely at the Model's election.

13. Entire Agreement

This Agreement, together with the Terms of Service, Privacy Policy, and Biometric Data Consent, constitutes the entire agreement between you and CastProof regarding the licensing of your Likeness.

14. Acceptance

By clicking "I Accept" during onboarding, uploading Likeness Assets, or continuing to use the Platform as a Model after the effective date of this Agreement, you acknowledge that you have read, understood, and agree to be bound by this Agreement.

15. Contact

14. General Provisions

14.1 Severability

If any provision of this Agreement is held invalid or unenforceable, the remaining provisions shall remain in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it enforceable while preserving its original intent.

14.2 Force Majeure

Neither party shall be liable for failure or delay in performance due to causes beyond reasonable control, including natural disasters, pandemics, government actions, internet failures, or failures of AI vendor services.

14.3 Assignment

You may not assign this Agreement without CastProof's prior written consent. CastProof may assign this Agreement in connection with a merger, acquisition, or sale of assets. Any assignment of this Agreement shall be subject to the assignee agreeing to be bound by these terms.

14.4 Notices

Legal notices must be sent to legal@castproof.com or by mail to CastProof Inc., Attn: Legal Department, 1209 Orange Street, Wilmington, DE 19801, United States. Notices to you will be delivered via your registered email address.

14.5 Entire Agreement

This Agreement, together with the Terms of Service, Privacy Policy, and Biometric Data Consent, constitutes the entire agreement between you and CastProof regarding the licensing of your likeness.